Fuzzy makes a good point, someone on the fence may see this as an affordable opportunity to try the doll experience out, strange though it may seem to us fortunate enough to own dolls.
I wonder if they will have different kinds of rental service? Not just for sex, but say to see them, feel them, maybe pose them so some people can get some "Doll 101". A kind of "soft" demo. just a thought.
The model seems to work in Japan. I'm sure people in Europe and the US would be interested. I just don't know if enough people are interested and close enough to make it viable.